UK Cartoon Network Mistakenly Airs Bookmaker Ad
The Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for UK bookmaker Coral during a broadcast on the children’s television channel despite strict rules that govern the airing of gambling ads on television.
The controversial advertisement had been aired on Turner Broadcasting’s Boomerang channel as well as the Cartoon system, sparking outrage as the broadcast code strictly forbids the marketing of gambling ‘in or next to programs commissioned for, principally directed at, or more likely to appeal particularly to audiences underneath the age of 18 years,’ so heads had been positively tumbling when the broadcast clearly broke these rules.
The station might have maybe been forgiven for their ‘serious breach’ of this rules had the ad aired just once, nevertheless the promotion was broadcast nine times on a Saturday morning back in May with this year, which will be primetime viewing for kids kick-starting some cartoon antics to their weekend.
The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and has now explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But exactly what’s worse is that the ad that is coral involved one of kid’s most beloved all-time favorite figures and Marvel Comics hero, the Incredible Hulk. This merely provided more ammunition to those whom claim that gambling promotion objectives kid Read more